The Lantern draws on a team of expert market researchers building a bespoke team for each project. Building on George’s incredible network of years of agency and clientside research. We also work with the Independent Consultants’ Group – a network of nearly 400 independent researchers.
This flexible system keeps your costs down. It ensures you get the best team for each project. Unlike in big agencies, we can allocate the best person to each project. By reducing our overheads and by expanding our team, we can offer a unique blend of big agency quality at small agency prices.
Where trends come from (2): Hotspots & Second spots
We all know or have heard of the trendiest places – from Shoreditch to Soho. Perhaps you love it there and feel at home. Perhaps you feel a bit uncomfortable and a bit out of place. Perhaps you think its slightly ridiculous. These are great places to spot future and emerging trends.
Where trends come from (1): Immigration
Waves of immigration into the UK and foreign travel abroad can bring new products, service and trends to the mainstream.
Where trends come from (3): the luxury market
Many trends and new products make their way down from the upscale and luxury markets.
Understanding the Innovator stage in the Product lifecycle
Our innovators, the early adopters. They can be a very useful group for getting your product or service going and for getting you a foothold in the market.